If a Product Passes Functional and Consumer Tests, the Next

question 97

Multiple Choice

If a product passes functional and consumer tests, the next step is:

• A) product development.
• B) commercialisation.
• C) test marketing.
• D) business analysis.
• E) market strategy development.

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Definitions:

Gardner

Refers to Howard Gardner, an American developmental psychologist best known for his theory of multiple intelligences.

Innate

Possessed from birth; inborn or inherent qualities or abilities.

"G" Factor

The "G" factor, or general intelligence, refers to the concept of a single, overarching measure of intelligence that is thought to underlie specific cognitive abilities.

Cognitive Development

The process of growth and change in intellectual capabilities, understanding, reasoning, and problem-solving abilities throughout the life span.