Which of the Following Is NOT a Desirable Quality for a Brand

question 44

Multiple Choice

Which of the following is NOT a desirable quality for a brand name?

• A) It should be easy to pronounce, recognise and remember.
• B) It should suggest something about the product benefits or qualities.
• C) It should be capable of registration and legal protection.
• D) It should be distinctive.
• E) All of the above are desirable qualities.

---

Definitions:

Quality Cost Report

Internal report that details the costs associated with preventing, detecting, and correcting defective work, categorized into prevention, appraisal, and failure costs.

Internal Failure Cost

Costs incurred to rectify defects found before the delivery of a product to the customer, including rework, scrapping, and downtime.

Quality Cost Report

A document that outlines the expenses associated with preventing, detecting, and correcting defective work, providing insights into the cost of quality.

Internal Failure Cost

Expenses incurred due to defects in products or services before they are delivered to customers, as part of quality control efforts.