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The Interactions Through Which a Customer Comes to Know a Company

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The interactions through which a customer comes to know a company or brand and understand its values come in a variety of modes. Whether it is advertising, personal experience with employees, telephone interactions, online interactions or virtual brand experiences, each interaction has the potential to shape the consumer's relationship with the company or brand. These interactions are sometimes known as:


Definitions:

Tectonic Events

are significant movements of the Earth's lithosphere, including earthquakes, volcanic eruptions, and the formation of mountain ranges, driven by plate tectonics.

Orogeny

The formation of mountains or the time period during which tectonic activity causes deformation and forms mountains.

Island Arc

A chain of volcanically active islands arranged in an arc, situated along the boundary of tectonic plates, generally forming over a subducting plate.

Avalonia

An ancient microcontinent or terrane whose history is recorded in the rocks of Eastern North America, the British Isles, and mainland Europe.

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