Marketers Consider Products as Having Several Levels

question 93

Multiple Choice

Marketers consider products as having several levels. Which of the following is the most basic level?

• A) augmented product
• B) core product
• C) actual product
• D) facilitating goods or services
• E) value proposition

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Definitions:

Entrepreneurship Major

An academic program focusing on teaching students how to start, manage, and grow their own businesses, including lessons on innovation, business planning, and risk-taking.

Self-Starters

Individuals who begin or carry out tasks without needing external encouragement or pressure, showing initiative and motivation.

Intern

is an individual, often a student or recent graduate, working temporarily in a job to gain work experience or meet requirements for a qualification.

Venture Capitalist

An investor who provides capital to startup ventures or supports small companies that wish to expand but do not have access to equities markets.