Surrounding the Inner Layers of a Product, Are Supporting Services

question 128

Multiple Choice

Surrounding the inner layers of a product, are supporting services and benefits, known as:

• A) facilitating goods and services.
• B) augmented product.
• C) supporting goods and services.
• D) value proposition.
• E) bundle of benefits.

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Definitions:

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response when the conditioned stimulus is no longer presented.

Continuous Reinforcement

A learning schedule in which a behavior is reinforced each time it is exhibited.

Fixed Ratio

A schedule of reinforcement where a response is rewarded after a specified number of responses, frequently used in behavior modification programs.

Reinforcement

In psychology, a concept where a behavior is increased or strengthened by the consequence that follows it, such as a reward.