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Marketers Consider Products as Having Several Levels

question 93

Multiple Choice

Marketers consider products as having several levels. Which of the following is the most basic level?


Definitions:

Gardner

Howard Gardner, an American developmental psychologist best known for his theory of multiple intelligences, which suggests that individuals have various distinct types of intelligence.

Creative People

Individuals characterized by their ability to produce work that is both novel and appropriate in the context of its use.

Validity

The degree to which a tool, test, or study accurately measures what it is intended to measure or achieves what it intends to achieve.

Reliability

The degree to which an assessment tool produces stable and consistent results across different occasions.

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