Select the Words That BEST Complete the Following Sentence

question 40

Multiple Choice

Select the words that BEST complete the following sentence. Traditional marketing science and practice have focused on attracting new customers and making a sale. Today, however, the emphasis is moving beyond attracting new customers. Today companies are going all out to________ current customers and build lasting customer ________.

• A) identify; brand meanings
• B) locate; value
• C) identify, retention
• D) attract, value
• E) retain; relationships