Which of the Following Statements BEST Describes the Process of Marketing

question 41

Multiple Choice

Which of the following statements BEST describes the process of marketing management?

• A) The art and science of choosing target markets and building profitable relationships with them.
• B) It focuses solely on attaining an organisation's sales goals in an efficient manner.
• C) It is primarily concerned with the systematic gathering, recording, and analysis of data about target markets.
• D) It focuses mostly on monitoring the profitability of a company's products and services.
• E) It is defined as the field that deals with planning and managing a business at the highest level of profitability.

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Definitions:

Rules and Regulations

Established guidelines and laws designed to govern behavior and ensure order within a society, organization, or system.

Reference Group

A reference group is composed of people against whom an individual evaluates his or her situation or conduct.

Evaluative Group

A group used as a reference point for assessing or making judgments about something or someone.

Formal Organizations

Secondary groups designed to achieve explicit objectives.