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The Internet Has Given Modern Companies a New Set of Capabilities

question 18

Essay

The Internet has given modern companies a new set of capabilities. Among those capabilities is the ability to operate a new information channel. Describe how information can be used by the marketer in this new channel.


Definitions:

Ethical Fundamentalism

A philosophy where individuals apply a set of predetermined ethical principles to make moral judgments in various situations.

Utilitarianism

A theory in moral philosophy arguing that the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.

Justice

The principle of fairness and moral righteousness, often pursued through legal or ethical means, ensuring equal right and treatment.

Ethical Theory

A systematic and philosophical approach to understanding, analyzing, and distinguishing right from wrong behavior.

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