The Main Function of Marketing Is

question 58

Multiple Choice

The main function of marketing is

• A)to contribute to the accuracy of a business's strategic plan.
• B)to successfully establish meaningful relationships with customers to ensure loyalty and repeat business.
• C)to develop the business's mission and vision.
• D)to ensure that manufacturing capacity of a firm is aligned with consumer demand.

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Definitions:

High Division of Labor

An organizational structure where tasks are highly specialized and divided among many workers.

Clear Rules

Refer to unambiguous, well-defined guidelines and standards that govern behavior and processes within an organization.

Operating Procedures

Established methods and protocols for conducting activities within an organization to achieve efficiency and quality output.

Span of Control

The number of subordinates a manager or leader can effectively oversee, control, or manage directly.