Hilde's Company Wants to Develop an Understanding of the Demographics

question 33

Multiple Choice

Hilde's company wants to develop an understanding of the demographics of people purchasing its new product. The company wants to target its marketing at this demographic of people. The marketing department has used a database management system to identify the characteristics of buyers. Which of the following will be MOST useful for identifying the appropriate demographic group at which to target marketing?

• A)data warehousing
• B)data brainstorming
• C)data consolidation
• D)data mining

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Definitions:

Bystander Effect

The phenomenon where individuals are less likely to offer help to a victim when other people are present.

Prosocial Behavior

Social behaviors that benefit other people or society as a whole, such as helping, sharing, donating, co-operating, and volunteering.

Altruism

The principle or practice of showing concern for the well-being of others, even at a personal cost.

Natural Selection

A process in evolutionary biology where organisms better adapted to their environment tend to survive and produce more offspring.