In B2B Markets,products Typically Go Through Many Wholesalers Before a Product

question 8

True/False

In B2B markets,products typically go through many wholesalers before a product arrives at the end user.

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Definitions:

Peripheral Route

A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.

Persuasion

The act of convincing someone to do or believe something through reasoning or argument.

Central Route

A pathway of persuasion that involves careful and thoughtful consideration of the messages' content.

Persuasion

The process of changing another person's attitudes, beliefs, or behaviors through argumentation, appeal, or explanation.