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What Are the Four Elements of a Good Marketing Plan

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What are the four elements of a good marketing plan?


Definitions:

Journal Entry

A record of a financial transaction in accounting, detailing the accounts affected and the amounts.

Bank Service Charge

Fees charged by a bank to cover services provided to the account holder.

Ledger

A comprehensive collection of a company's financial transactions, recorded in a structured and systematic manner.

Petty Cash Fund

A small amount of cash kept on hand, used for paying minor expenses to avoid the complexity of writing cheques.

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