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What Is a Market Segment and What Do Marketers Look

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What is a market segment and what do marketers look for when defining a market segment?


Definitions:

Diels-Alder

A chemical reaction between a diene and a dienophile, resulting in the formation of a cyclohexene derivative.

Diene

An organic compound containing two double bonds, often involved in polymerization and other chemical reactions.

Dienophile

A chemical compound with an electron-deficient double or triple bond that readily reacts with a diene in a Diels-Alder reaction to form cyclohexene derivatives.

HOMO

Highest Occupied Molecular Orbital; the electron orbital with the highest energy level that is occupied by electrons in a molecule under ground state conditions.

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