Market Segmentation Based on Consumer Characteristics Such as Benefit Sought

question 59

Essay

Market segmentation based on consumer characteristics such as benefit sought, brand loyalty, price sensitivity, and how a product is used are examples of what type of consumer market segmentation?

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Definitions:

Discharge

The volume of water flowing through some stretch of a river or stream per unit of time.

Rate of Flow

The velocity at which a fluid (liquid or gas) moves through a channel, pipe, or porous medium.

Channel

A natural or artificial waterway through which water flows.

Hydrograph

A graph showing the rate of flow (discharge) versus time past a specific point in a river, or other channel or conduit carrying flow.