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If two data sets have the same range:
Competitive Parity
A strategy in which a company sets its level of marketing expenditures to match its competitors, preventing any one competitor from gaining an advantage in the market.
Objective and Task
A method of setting marketing or advertising budgets based on defining specific objectives and estimating the cost of tasks required to achieve them.
All-You-Can-Afford
A marketing or pricing strategy in which the price of a product or service is determined by the customer's ability to pay, often used in non-profit or donation-based scenarios.
Linear Forecast
A prediction method that uses historical data to fit a straight line and project future trends in demand, sales, or other financial indicators.
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