What Type of Scale Is a Researcher Using When They

question 84

Multiple Choice

What type of scale is a researcher using when they collect demographic information such as ethnicity, religion, sex, or school classification?

• A)ordinal
• B)nominal
• C)ratio
• D)interval

---

Definitions:

Marketing Strategy

Plans developed to achieve specific marketing goals within a targeted market, guiding promotional and product development efforts.

Target Market

A specific group of consumers identified as the intended recipient of a marketing campaign or business strategy, characterized by distinct demographics, interests, or needs.

Marketing Strategy

A comprehensive plan formulated to achieve marketing objectives and satisfy the target market's needs.

Target Market

A specific group of potential consumers at whom a company aims its products and services.