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Tickling yourself is not the same as someone else tickling you, because when someone else tickles you
Marginal Cost
The increase in cost that arises from producing one additional unit of a good or service.
Homogeneous Products
Goods that are essentially identical, offered by different sellers within a market.
First-mover Advantage
The competitive advantage gained by the initial ("first-moving") significant occupant of a market segment.
Bertrand Duopoly
A market structure in which two companies compete on price, each setting their price independently with the aim of maximizing profit, assuming the competitor's price is fixed.
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