Use the Figures to Answer the Question

question 46

Multiple Choice

Use the figures to answer the question.

Which molecule shown is a thiol?

• A) A
• B) B
• C) C
• D) D

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Definitions:

Brand Extension

The strategy of using an existing brand name to launch a new or modified product in a different category.

Brand Awareness

How well consumers know and perceive the specific characteristics or brand image of a certain type of merchandise or service.

Brand Dilution

The weakening of a brand's power or value due to overextension, mismanagement, or negative associations, resulting in diminished brand equity.

Brand Extension

A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.