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Identify and Describe the Modes of Entering International Markets

question 58

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Identify and describe the modes of entering international markets?

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Definitions:

Franchise Cost

Initial and ongoing fees paid by a franchisee to a franchisor for the rights to use the franchisor's brand and operating system.

Capitalized

The process of recording an expenditure as an asset, rather than an expense, thereby spreading the cost over its useful life.

Franchisor

A business entity that grants the right to use its trademark, name, and business model to other businesses (franchisees).

Annual Fee

A recurring charge paid yearly for the access to a product or service.

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