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Describe the strategic management approaches to managing alliances.
Strategic Management
The process of planning, monitoring, analyzing, and assessing an organization's resources and environment to achieve its goals and objectives.
Cost Leadership Strategy
A strategy that seeks to operate with low cost so that products can be sold at low prices.
Competitive Advantage
A situation or factor that gives a business an advantageous or superior stance in comparison to its rivals.
Goal Replacement
The process of substituting an existing goal with a new one, often due to changes in priorities, resources, or external circumstances.
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