The Example of General Motors Dropping the Oldsmobile Brand Illustrates

question 38

Multiple Choice

The example of General Motors dropping the Oldsmobile brand illustrates the fact that

• A) brands are ultimately unimportant to the customer,regardless of their history.
• B) this brand appealed to a generation which is no longer actively spending money.
• C) this brand no longer conveyed specific benefits and features that satisfied target customer needs.
• D) brands are fungible properties of products.

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Definitions:

Tax Loss Carryforward

A tax provision that allows a company to use its current loss towards future profits to reduce taxable income.

Taxable Income

The amount of income subject to taxation, after all deductions and allowances have been considered, according to the tax laws.

Reportable Segments

Portions of a business that can be separately identified by products and services or by geographical areas, providing relevant information to evaluate its financial statements.

Segmented Information

Segmented information refers to the breakdown of a company's financial reports into segments or divisions, allowing for a detailed analysis of each part of the business.