The Example of General Motors Dropping the Oldsmobile Brand Illustrates

question 38

Multiple Choice

The example of General Motors dropping the Oldsmobile brand illustrates the fact that

• A) brands are ultimately unimportant to the customer,regardless of their history.
• B) this brand appealed to a generation which is no longer actively spending money.
• C) this brand no longer conveyed specific benefits and features that satisfied target customer needs.
• D) brands are fungible properties of products.

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Definitions:

Exchange Rate Risk

The risk related to having international operations in a world where relative currency values vary.

September Futures Contract

A futures contract with an expiration date in September where assets can be commodities or financial instruments, stipulating sale or purchase terms for future delivery.

Silver

A precious metal with high thermal and electrical conductivity, used in jewelry, currency, and as an investment commodity.

Troy Oz

A unit of measure for the weight of precious metals, traditionally equal to about 31.1035 grams.