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Observability and Trialability Are Normally Positively Associated with Diffusion and Adoption

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Observability and trialability are normally positively associated with diffusion and adoption, but in what circumstances might these limit diffusion and adoption?


Definitions:

Motivational Congruence

Refers to the alignment between an individual's motivations and their actions or goals, enhancing personal satisfaction and success.

Baseline Measures

Baseline measures refer to the initial data collected at the beginning of a study or assessment period, which is used as a point of comparison for future measurements.

Establishing

The act of setting up or founding something with a firm or stable basis, such as an organization, principle, or relationship.

Function of Goals

The purpose that goals serve, which is typically to provide direction, motivation, and a means of measuring progress.

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