The Most Common Model of the Process of the Diffusion

question 2

Multiple Choice

The most common model of the process of the diffusion of innovation is the epidemic or 'Scurve' model.This is useful, but is based on a number of unrealistic assumptions.Which of the these is not an assumption of the basic epidemic model?

• A)The population consists of two different groups, adopters and imitators.
• B)The population is homogeneous.
• C)The population has perfect knowledge of the innovation.
• D)Information is spread by contact and observation.

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Definitions:

Financial Break-even

Financial break-even is the point at which a company's revenues exactly cover its expenses and financial charges, resulting in neither profit nor loss.

Net Present Value

The difference between the current value of cash inflows and the current value of cash outflows over a period of time, used to assess the profitability of an investment.

Project

A planned set of interrelated tasks to be executed over a fixed period and within certain cost and other limitations.