Research Has Indicated That the Most Important Single Method for Evaluating

question 25

Multiple Choice

Research has indicated that the most important single method for evaluating the effectiveness of sales training is:

• A) Self-appraisal
• B) Bottom-line measurement
• C) Course evaluation
• D) Trainee feedback
• E) Performance tests

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Definitions:

High Mortality

A state or condition of having a high death rate, often caused by environmental factors, diseases, or other external pressures.

Hawthorne Studies

A series of investigations conducted in the 1920s and 1930s that highlighted the importance of social relations and employee attitudes in the workplace.

Western Electric Company

A historical telecommunications company that played a pivotal role in the development and manufacture of telephone and electrical equipment, notably conducting the Hawthorne Studies which had a foundational impact on organizational behavior studies.

Lucent Technologies

was a multinational telecommunications equipment company, known for its innovations in optical, data, and voice networking technology, before merging with Alcatel in 2006.