Serena's Company Has CRM, but Can't Seem to Keep Customers

question 32

Multiple Choice

Serena's company has CRM, but can't seem to keep customers coming back. Serena's company is likely missing which aspect of CRM?

• A) Product quality
• B) Customer acquisition
• C) Customer profitability
• D) Customer retention

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Definitions:

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The Road To Serfdom

A book by Friedrich Hayek warning of the danger of tyranny that inevitably results from government control of economic decision-making through central planning.

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An increase in the size and scope of government activities, often measured in terms of spending, intervention, or regulatory actions.

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