Answers to Key CRM Questions Guide All of the Following

question 25

Multiple Choice

Answers to key CRM questions guide all of the following except:

• A) The evolution of a company's relationship with customers
• B) Creation of a companywide management game plan
• C) The selection of solutions with the most appropriate combination and application of supporting technology
• D) All of the above

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Definitions:

Supply Chain

The connected network of individuals, organizations, resources, activities, and technology involved in the manufacture and sale of a product, from raw material to final customer.

Enterprise Resource Planning

Integrated management software systems that automate many aspects of a business's operations, from production to human resources.

Internal Applications

Software or systems used within an organization to support its business processes, communication, and information management needs.