Serena's Company Has CRM, but Can't Seem to Keep Customers

question 32

Multiple Choice

Serena's company has CRM, but can't seem to keep customers coming back. Serena's company is likely missing which aspect of CRM?

• A) Product quality
• B) Customer acquisition
• C) Customer profitability
• D) Customer retention

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Definitions:

Building Cost

The total expenses incurred to acquire, construct, or improve a building, including material, labor, and other costs.

Allocated

The process of distributing resources or expenses among various departments, activities, or time periods.

Square Feet

A measurement of area equivalent to a square measuring one foot on each side.

Print Advertising

The process of promoting products or services through printed mediums such as newspapers, magazines, flyers, or billboards.