Jenna's Customers Have Recently Been Complaining About the Products She

question 40

Multiple Choice

Jenna's customers have recently been complaining about the products she has sold them, but she is unsure exactly why. Jenna wants to gather data in order to hone in on the customer needs. This is an example of:

• A) Marketing orientation
• B) The marketing mix
• C) Customer relationship management
• D) Data mining

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Definitions:

See

To perceive with the eyes; to observe or notice.

Abbreviations

Shortened forms of words or phrases used to conserve space or avoid repetition, commonly found in written communication.

Primary Code

A unique identifier used to specify or distinguish items, conditions, or statuses in a classification or coding system.

Third-Party Payer

An entity (other than the patient or healthcare provider) that pays for healthcare services, often an insurance company.