Alex Studies the Projected Financial Returns from His Customers Including

question 78

Multiple Choice

Alex studies the projected financial returns from his customers including the money, resources, time and information involved in managing each account. Based on this analysis he may decide to:

• A) Formalize customer loyalty
• B) Fire some customers
• C) Utilize a push and pull financial information strategy
• D) Develop strategic, sustainable functional trusts
• E) None of the above

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