When a Firm Uses a Push Strategy, It

question 16

Multiple Choice

When a firm uses a push strategy, it:

• A) Attempts to build strong customer demand for a product which it hopes will, in turn, encourage wholesalers and retailers to carry the product
• B) Must expect to have a larger promotional budget than if it followed a pull strategy
• C) Understands that advertising is the key to successful market development
• D) Offers direct inducements to potential wholesalers and retailers to encourage them to carry a product
• E) Must immediately follow it by implementing a pull strategy

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Definitions:

Concept

An abstract idea or a general notion that represents something in the mind, forming the foundation of thought and knowledge.

Stroop Effect

A demonstration of cognitive interference where the brain's reaction time slows down when the color of words on a test and their meaning differ.

Automatization

The process by which a task becomes automatic after extensive practice, requiring little to no cognitive effort to perform.

Phenomenon

An observable event or fact, especially one that is not fully understood.