A Sucker May Be Born Every Minute, but If Your

question 47

Multiple Choice

A sucker may be born every minute, but if your business depends on repeat business and word-of-mouth advertising:

• A) Transactional sales will work best
• B) Relationship selling will conflict with ethical standards
• C) High ethical standards are required
• D) Sales managers will need to control all aspects of the sales process
• E) Static sales strategies will work best

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Definitions:

Robert Sternberg

A psychologist best known for his theory on love and intelligence, which includes the triarchic theory of intelligence.

Practical Intelligence

The ability to use information to get along in life and become successful.

Mental Age

Mental Age is a concept used to describe the level of intellectual development as compared to an average person's development at a certain age, often used in assessing intellectual capabilities in children.

Chronological Age

The exact age of an individual measured in years from the date of birth to the current date.