Which of the Following Statements About Sales Force Management Is

question 20

Multiple Choice

Which of the following statements about sales force management is true?

• A) The sales force is the firm's most direct link to the customer
• B) The statement, ""The world will beat a path to your door if you build a better mousetrap,"" reflects how business operates today
• C) As organizations implement the marketing concept, they soon realize how important it is to be sales-oriented
• D) Personal selling is usually less expensive than advertising
• E) Sales management is no different from any other kind of management

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Definitions:

Innovation

The process of creating and implementing new ideas, products, or processes, which often leads to improvements or advancements.

Richard Walton

A notable figure in the field of industrial relations and labor management, recognized for his contributions to workplace conflict resolution and labor policy.

Diffusion

A way in which a novel concept is disseminated across distinct mediums over time within a community.

Process Innovations

Innovations that improve the efficiency or effectiveness of organizational processes, often leading to increased productivity or quality.