The Difference Between Transactional Selling and Relationship Selling Is

question 38

Multiple Choice

The difference between transactional selling and relationship selling is:

• A) In transaction, selling buyers must pay cash
• B) In relationship selling, buyers and sellers must be related
• C) In transaction selling, sellers provide greater service
• D) In relationship selling, sellers work to provide value to their customers
• E) In transaction selling, the transaction is the beginning of a relationship

---

Definitions:

Market Interest Rate

The prevailing rate at which borrowers can obtain loans and lenders can offer funds in the financial market.

Opportunity Cost

The cost of foregone alternatives, representing the benefits an individual, investor, or business misses out on when choosing one alternative over another.

Investment Project

A project involving the allocation of resources, such as time and money, with the expectation of generating future profits or benefits.

Investment Demand Curve

A graphical representation that shows the relationship between the rate of return on an investment and the total amount of investment undertaken.