When a Practitioner Attempts to Make a New Product Newsworthy

question 19

Multiple Choice

When a practitioner attempts to make a new product newsworthy in order to get media and public attention, it is called:

• A)Product publicity
• B)Consumer relations
• C)Issues management
• D)Product advertising
• E) Institutional advertising or advertorials

---

Definitions:

Joshua Johnston

An African American portrait painter active in the late 18th and early 19th centuries, known for his work depicting both black and white subjects.

Literary Genre

A category of literary composition characterized by similarities in form, style, or subject matter.

Benjamin Banneker

An African American almanac author, surveyor, naturalist, and farmer known for his work on early Washington D.C. city plans and for advocating civil rights in the 18th century.

Mathematics

The abstract science of number, quantity, and space, either as abstract concepts (pure mathematics), or as applied to other disciplines such as physics and engineering (applied mathematics).