The Tylenol Crisis Demonstrated That Public Relations Is

question 4

Multiple Choice

The Tylenol crisis demonstrated that public relations is:

• A)Closely linked to sound business practices and corporate social responsibility
• B)A good way to "get media coverage" even during a crisis
• C)An effective strategy for diverting attention from a negative situation
• D)The correct approach for marketing products when public trust is threatened
• E)All of the above

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Definitions:

External Forces

Factors outside an organization that can affect its performance, including economic, social, political, and technological influences.

Accomplishments

Achievements or tasks that have been completed successfully, often recognized and celebrated for their value and impact.

Cogs

Individuals or elements considered as parts of a larger system or mechanism, each contributing to the functioning of the whole but often seen as interchangeable.

Mission Statements

Are written statements of organizational purpose.