News Clippings Are the Best Measure of Which One of the Following

question 16

Multiple Choice

News clippings are the best measure of which one of the following?

• A)Number of messages placed in the media
• B)Number of messages read by members of the target public
• C)Advertising value equivalents
• D)Amount of attitude change in members of the target public
• E)Number of messages to which target public was exposed

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Definitions:

Ownership

The legal right or interest that an individual or entity has in an asset or property.

Corporate Form of Organization

A legal structure for a business recognized as a separate legal entity from its owners, providing limited liability protection, and able to raise capital through issuing shares.

Limited Liability

A legal structure that limits the amount of financial risk and liability to the amount a person has invested in a company.