When Is It Appropriate for Practitioners to Use an Advertorial

question 3

Multiple Choice

When is it appropriate for practitioners to use an advertorial?

• A)When they are not satisfied with what is being said in the media
• B)When they feel that their publics do not understand an issue
• C)When they want to add their voices to a cause
• D)When they want control over message content, placement and timing
• E)All of the above

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Definitions:

Offshoring

Moving operations from the country where a company is headquartered to a country where pay rates are lower but the necessary skills are available.

Psychological Contract

The unwritten set of expectations between an employer and employee regarding mutual obligations.

Job Security

The likelihood of an individual to retain their job without the risk of becoming unemployed.