The Tylenol Crisis Demonstrated That Public Relations Is

question 4

Multiple Choice

The Tylenol crisis demonstrated that public relations is:

• A)Closely linked to sound business practices and corporate social responsibility
• B)A good way to "get media coverage" even during a crisis
• C)An effective strategy for diverting attention from a negative situation
• D)The correct approach for marketing products when public trust is threatened
• E)All of the above

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Definitions:

Poisson Distribution

A probability distribution that measures the likelihood of a given number of events happening in a fixed interval of time or space.

Probability Distribution

A mathematical function that gives the likelihoods of various possible results in an experiment.

Binomial Distribution

A probability distribution that describes the number of successes in a fixed number of independent trials, with each trial having only two possible outcomes.

Binomial Random Variable

A type of random variable that follows the binomial distribution, representing the number of successful outcomes in a fixed number of trials.