Which One of the Following Informal Research Methods May Help

question 1

Multiple Choice

Which one of the following informal research methods may help public relations practitioners detect negative rumors about the organization before they spread too far?

• A)Organizing community forums
• B)Analyzing newspaper content
• C)Monitoring social media
• D)Reading field reports
• E)Observing personal contacts

---

Definitions:

Brand Names

The names given to products or services by companies to distinguish them in the market, building recognition and loyalty among consumers.

AIDA Model

A marketing model that outlines the steps of consumer engagement: Attention, Interest, Desire, and Action, guiding marketers in crafting their messaging.

Do Stage

Represents a phase in project management or process improvement where planned actions or strategies are executed to test their effectiveness or to implement solutions.

Action

In marketing, refers to the desired behavior or response a marketer wants from the audience, such as making a purchase or signing up for a newsletter.