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Planning and Programming Constitute Which Step in the Public Relations

question 15

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Planning and programming constitute which step in the public relations strategic-planning process?


Definitions:

Retention Ratio

The proportion of net income that is retained in the business rather than paid out as dividends, indicating reinvestment rate.

Plowback Ratio

A measure of how much earnings are retained by a company after dividends are paid, as opposed to being paid out to shareholders.

Finance Perspective

A viewpoint or method of considering financial aspects and impacts in decision making or analysis.

Capacity Utilization

The percentage of a company or factory's total production capacity that is currently being used.

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