Ultimately, Public Relations Is Judged by Its Impact on Society

question 11

Multiple Choice

Ultimately, public relations is judged by its impact on society.Which one of the following is NOT considered a social benefit of public relations practice?

• A)Public relations practitioners strive to develop recommendations concerning communication strategy in the marketing plan and help management relate decisions to corporate goals.
• B)By emphasizing the need for public approval, practitioners improve the conduct of the organizations they serve.
• C)Practitioners serve the public interest by making all points of view articulate in the public forum.
• D)Practitioners serve our segmented, scattered society by using their talents of communication and mediation to replace misinformation with information, discord with rapport.
• E)Ethical public relations practice contributes to clarification of public issues, not to distortion or obfuscation.

Apply the concept of budget lines to understand the trade-offs between expected return and risk in portfolio choices.

Evaluate investment choices based on expected return and risk characteristics.

Understand the basic terminology and abbreviations related to the endocrine system.

Identify the role and significance of the pituitary gland within the endocrine system.

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Definitions:

Informal Network

is the set of relationships and channels of communication that are not officially prescribed but emerge naturally among people within an organization, often influential in spreading information and influencing decisions.

Horizontal Communication

Communication between peers.

Manage Conflict

The process of identifying and resolving differences between parties in a constructive manner.

Solve Problems

The process of finding solutions to difficult or complex issues.