The Textbook Reports That Messages Must Benefit Audiences-Meaning That Messages

question 1

Multiple Choice

The textbook reports that messages must benefit audiences-meaning that messages address audience interests and concerns.Which criterion would typically be the most important in public relations messages distributed through the mass media?

• A)Audience impact
• B)Proximity
• C)Timeliness
• D)Prominence
• E)Novelty or oddity

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Definitions:

Extrinsic Motivation

The desire to behave in a certain way to gain some external reward or to avoid some undesirable consequence.

Drive

An internal state of tension or arousal that is brought about by an underlying need and that an organism is motivated to reduce.

Tension

The state of being stretched tight, which can refer to physical objects or describe psychological strain and stress.

Homeostasis

The natural tendency of the body to maintain a balanced internal state in order to ensure physical survival.