In What Ways Is Public Relations Practice in Health Care

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The Answer is discuss some ways in which public relations practice across various sectors is similar, including developing action and communication strategies ; supporting, promoting, and protecting organizational brands ; the importance of employee communication ; the use of integrated communication (p. 397); the blurring of traditional and social media ; and the need to be proactive and have a seat at the management table .
Differences between other sectors and public relations practice in health care include the importance of patient privacy; the complexity of health care and health-related issues ; the advantage of having highly trusted opinion leaders to deliver messages; the challenge of communicating with frontline health care workers; and the conflict between patients’ privacy and their sometimes public complaints.

In What Ways Is Public Relations Practice in Health Care

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