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What is the tendency to make internal attributions when we succeed and external attributions when we fail?
Benchmarking
The act of measuring a company's operations and performance indicators against the industry's highest standards or optimal practices.
Industry Average
The standard or average benchmark of performance, costs, or pricing for businesses within a specific industry.
Competitive Average
A benchmarking tool that compares a company's performance metrics with those of its competitors to identify areas for improvement.
Pro Forma Financial Statements
Financial statements that project what a firm’s financial condition will be in the future.
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