On a Variable-Interval Schedule, Reinforcement Is Given for the __________

question 377

Multiple Choice

On a variable-interval schedule, reinforcement is given for the __________.

• A) first correct response after a fixed amount of time has passed
• B) first correct response after varying amounts of time have passed
• C) next correct response after a fixed number of responses have occurred
• D) next correct response after a varying number of responses have occurred

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Definitions:

Base Level

The standard or minimum level of performance, quality, or activity expected in a particular situation or for a specific metric.

Posttesting

The evaluation of an IMC campaign’s impact after it has been implemented.

Coupon Redemption Rate

The percentage of issued coupons that are used by consumers to make a purchase, indicating the effectiveness of coupon campaigns.

Sales Promotion

Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through incentives.