On the Basis Oher Work in Northeastern Brazil and on Literature

question 55

Multiple Choice

On the basis oher work in northeastern Brazil and on literature describing practices in other parts othe world, Scheper-Hughes feels that

• A)it was instinctual for mothers to grieve deeply over a dead son or daughter in every society, including those with high infant mortality rates.
• B)it was natural for poor mothers to maintain emotional distance from infants who are likely to die.
• C)civil authorities tried hard to improve the condition of poor women but the latter would not help themselves.
• D)poor women let their babies die despite concerted efforts by church authorities to prevent them from doing so.

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Definitions:

Promotional Mix

The blend of different marketing strategies such as advertising, sales promotion, public relations, personal selling, and direct marketing used to achieve business goals and communicate with the target audience.

Strengths/Advantages

The positive attributes and competitive benefits that give a company or product superiority over others in its market.

Weaknesses/Disadvantages

The limitations or shortcomings inherent in an individual, organization, or product that can hinder success or effectiveness.

Advertising

The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.