Kellie Johnson Makes Jams and Jellies That Sell Under the Brand

question 9

Multiple Choice

Kellie Johnson makes jams and jellies that sell under the brand name of Yesterday's Kitchen. In developing a marketing strategy to sell her product line, she decided to buy an ad in the local shopper's newspaper that is well-read in her region of the country.
She has just:

• A)developed a market-product grid and estimated size of markets.
• B)taken marketing actions to reach target markets.
• C)formed products to be sold into groups.
• D)selected target market segments to reach.

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