Market Segmentation Involves Linking ________ to an Organization's ________

question 53

Multiple Choice

Market segmentation involves linking ________ to an organization's ________.

• A)buyers' needs; marketing program
• B)market information; customer databases
• C)prospective buyers; marketing mix
• D)product benefits; capabilities

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Definitions:

Multichannel

Multichannel refers to the use of multiple means or platforms to interact with consumers or conduct business, including physical locations and online presence.

Single Phase

Refers to a one-stage process or an electrical power supply that involves only one alternating waveform.

Multiphase

Pertaining to a process or system that involves several distinct stages or phases.

Queuing Situation

A scenario where entities wait in line for a service or resource, leading to analysis for efficient management of waiting times and service processes.