A National Car Rental Firm Targets 50 Percent of Its

question 52

Multiple Choice

A national car rental firm targets 50 percent of its advertising to salespeople who travel more than 1,000 miles per week. Its market is segmented by:

• A)usage.
• B)demographics.
• C)family size.
• D)benefits offered.

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Definitions:

Return Component

The part of an investment's total return that results from the gain or loss in the value of the investment.

Received Defective

Term used when goods or products are received in a damaged or malfunctioning state from a supplier or during shipping.

EDI

Electronic Data Interchange, the structured transmission of data between organizations by electronic means.

Cycle Time

The time period required to complete one cycle of an operation or to produce a unit of product, often used as a measure of efficiency in manufacturing and business processes.